Bhagavad Gita, Chapter 7, Verse 23

अन्तवत्तु फलं तेषां तद्भवत्यल्पमेधसाम् । देवान्देवयजो यान्ति मद्भक्ता यान्ति मामपि

antavattu phalaṃ teṣāṃ tadbhavatyalpamedhasām | devāndevayajo yānti madbhaktā yānti māmapi

Translation

That result indeed is finite, (which accrues) to those men of small intellect. Worshippers of Gods (Devatās) go to Gods (Devatās); My devotees come unto Me.

— Alladi Mahadeva Sastri

Word meanings

antavat
with an end
tu
indeed
phalam
the fruit
teṣām
of them
tat
that
bhavati
is
alpamedhasām
small, intelligence, whose, (to) them
devān
to the gods
devayajaḥ
gods, worship, thus
yānti
go
madbhaktāḥ
my, devotees
yānti
go
mām
to me
api
also

Śaṅkarācārya's commentary

Though there is the same amount of exertion (in the two kinds of worship), people do not resort to Me so that they may attain infinite results. Alas! it is very miserable. — Thus does the Lord express His regret.