Bhagavad Gita, Chapter 9, Verse 14

सततं कीर्तयन्तो मां यतन्तश्च दृढव्रताः । नमस्यन्तश्च मां भक्त्या नित्ययुक्ता उपासते

satataṃ kīrtayanto māṃ yatantaśca dṛḍhavratāḥ | namasyantaśca māṃ bhaktyā nityayuktā upāsate

Translation

Always talking of Me, strenuous, firm in vows, and reverent, they worship Me with love, always devout.

— Alladi Mahadeva Sastri

Word meanings

satatam
always
kīrtayantaḥ
praising
mām
me
yatantaḥ
striving
ca
and
dṛḍhavratāḥ
firm, vow, whose, they
namasyantaḥ
saluting
ca
and
mām
me
bhaktyā
with devotion
nityayuktāḥ
ever-balanced
upāsate
worship

Śaṅkarācārya's commentary

They always talk of Me, their Lord, the very Brahman. They ever strive by way of subjugating the senses, by way of cultivating the virtues of self-control, kindness, innocence, and the like. Firm in their vows, they worship Me in love, Me who am their very Self lying in the heart.